ABOUT
HOPPY is Japan’s beloved beer-taste beverage.
First produced in 1948 in Akasaka district in Tokyo, HOPPY is celebrated as one of the most iconic of mixer beverage traditionally paired with sochu. In recent years, HOPPY has been embraced by the new generation of tastemakers who value uniqueness and share the joy of creating one’s own recipe to call HOPPY their own. Whether to have it as is at its low 0.8% ABV or mix it with various liquors and spirits like gin, vodka, and plume wine, HOPPY is happy to be a part of pursuit for happiness and individuality.
MAKE HOPPY YOUR OWN.
HOPPY IS
HAPPY
HOPPY's Three Elements of Happy
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Super Low Calorie
About 1/4 of standard beer. Approx. 11 kilocalories/100ml. About 3/4 of standard beer after mixing with 70ml. of shochu.
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Super Low Carbohydrate
A favorite among the low-carb diet fans! About 1.7g/100ml for Classic, about 1.9g/100ml for black.
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Purine Free
Totally free even when mixed with shochu! It is said the presence of purine often found in beer is a major cause for gout and hyperuricemia.
HOW TO DRINK
SANREI
BASIC STYLE
HOPPY, shochu, and the mug are all chilled as 3 essential elements that make up the HOPPY experience. It is best to avoid adding ice as it dilutes the prized natural water in HOPPY and it weakens its carbonation. A frozen-cold mug is particularly recommended for a thorough enjoyment. SANREI translates to “triple-chilled,” a style with its origin in the late 1965. This is a prerequisite for the following three styles.
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ALCOHOL 0.8%
An equal mixture of HOPPY and KURO HOPPY with shochu. This well-balanced drink pairs nicely with all types of cuisine, from Japanese to other Asian to European and all Western palate.
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ALCHOL 7%
A very crisp drink made with 25-proof shochu and HOPPY.
The name derives from its “ultra-dry” experience that combines the flavor of the brewed HOPPY and the finish of the distilled Shochu. Upon preparing all elements chilled, fill shochu up to the second ★ marker on the mug (110 cc) and vigorously pour HOPPY to finish. (approx. 7% alcohol content). -
ALCOHOL 4.8%
A light, mouthfeel drink made with a mix of both 20-proof and 25-proof shochu.
With the 20-proof shochu frozen-cold into a sherbet-like state, pour halfway to the first ★ marker in the mug (35 cc). The well-chilled 25-proof shochu is then added to just above the first ★ marker in the mug. Vigorously pour HOPPY to finish. (approx. 4.8% alcohol content).
HOPPY COCKTAIL RECIPES
HOPPY is most beloved because its taste and its alcohol strength is of your choice. Try experimenting with soft drinks and other non-alcoholic beverages as mixers. Have fun discovering your own original recipe!
HOPPY LOVE
HOPPY ON THE SKY
ROTY
BLACK DIAMOND
AKASAKA LIBERTY
FOR BETTER
QUALITY
HOPPY Promises
For Honesty
NATURAL
HOPPY is made possible when and only when a true and local ingredients are sourced. From the indigenous hops to the spring water of Chichibu mountains to the purple yam that colors our beloved Rubin Rot, HOPPY is first and foremost committed to the pursuit of authenticity.
For Wellness
HEALTH
HOPPY is health-friendly for its super low-calories, low-carbs, and zero purin that is known to cause many ailments like gout and high blood pressure. With no preservatives added, you can enjoy HOPPY and products like sour mixers knowing it is all gentle to your body.
For the Future
ENVIRONMENT
HOPPY is known for its glass bottles that protects the flavor and also made of its own recyclable glass. With care for the environment, HOPPY sees the rebirth of every new bottles that comes from the old as commitment to the future.
