HISTORY
1905〜1970
| 1905 | Ishiwatari Hide is ordered to be a merchant with a five-unit regiment as "Ishiwatari Gorokichi Shoten" and filled the candy. |
|---|---|
| 1908 | Starts production of Ramune at the request of the army. |
| 1910 April | The first founder, Ishiwatari Hide, establishes Shusuisha. Starts manufacturing and selling soft drinks, ramune (brand name ikari ramune) and cider. |
| 1926 July | Establishes Chikuma Beverage Joint Stock Company. Starts research on materials such as hops. |
| 1948 July | Reorganizes the Shusuisha with Kokuka Beverage Co., Ltd. Barley-like soft drink "Hoppy" is developed. Starts production and sales. |
| 1956 November | Obtains a patent for "Hoppy" production. |
| 1960 March | Acquires “Moromi Special Production License” for beer soft drinks from Tokyo National Tax Administration Azabu Tax Office. |
| 1963 May | Starts production and sales of carbonated beverage "Co-up Garana" as a plant approves by the Tokyo soft drink cooperative. |
| 1970 May | In order to expand the scale of business, a factory is relocated to Tamagawa, Chofu City. At the same time, we modernizes the manufacturing equipment. |
1981〜1995
| 1981 November | Establishes Kokuka Sales Co., Ltd. to increase sales. |
|---|---|
| 1982 September | Establishes Hoppy Co., Ltd. to expand distribution. |
| 1982 October | Predictes the market expansion of shochu split carbonated beverages. Starts the development and production of carbonated drinks containing fruit juices "Lemon-hai". |
| 1983 October | Predicts the market expansion of shochu split carbonated beverages.Starts development and production of four types of sour Ume, Shiso, Acerola, and Green Apple. |
| 1985 April | Starts production of oolong tea (Tianganyin). |
| 1986 April | Starts manufacturing Hoppy One Way. |
| 1987 April | Develops and released Barrel Hoppy. |
| 1992 April | Starts production of Black Hoppy. |
| 1994 October | Acquire "Liqueur Manufacturing License". |
| 1995 March | Acquire a beer production license. Started producing beer. |
| 1995 July | Kokuka Beverage Co., Ltd. renames to Hoppy Beverage Co., Ltd. |
| 1995 August | Begins producing and selling local beer. |
2000〜2009
| 2000 March | Launches PET bottle sour (Lych, Blood Orange, Guarana, Lemon, Ume Sour). |
|---|---|
| 2001 June | Starts producing green tea. |
| 2002 March | Launches official website "www.hoppy-happy.com". |
| 2003 April | After the fifty-five year, "55 Hoppy" starts production and sales. |
| 2003 May | Mina Ishiwatari appoints as Executive Vice President. |
| 2003 July | Hoppy's 55th anniversary. |
| 2004 June | Starts manufacturing Shikuwasa. |
| 2005 November | Receives the 35th Food Technology Achievement Award Marketing Division. |
| 2006 April | Nippon Broadcasting starts broadcasting "Hoppy Happy Bar of the signboard girl Hoppy Mina". |
| 2008 May | Price revision implements. |
| 2008 December | Held Hoppy's 60th Anniversary 2008 Great Thanksgiving Day. |
| 2009 May | UNIQLO company collaboration T-shirt first releases. |
| 2009 Auguest | The 100th anniversary project starts. |
2010〜2012
| 2010 March | The "100th Anniversary Appreciation Party" is held. |
|---|---|
| 2010 April | Mina Ishiwatari becomes third generation president. |
| 2010 May | UNIQLO company collaboration T-shirt second release. Co-up Garana 50th Anniversary Bottle was released. |
| 2010 May | Launches communication magazine "HOPPY Magazine". |
| 2011 March | Startes studying in Germany for brewing science research. Launches Hoppy, local beer, and Galana support supplied to Higashi Matsushima City, Miyagi Prefecture. Launches "the Hoppy de Ikinaku Operation" (donates a part of the sales to the Japanese Red Cross Society). |
| 2011 April | Changes the address of the donation to the non profit organization "Asagao" in Minamisoma City, Fukushima Prefecture. Starts providing supplies to Fukushima again. |
| 2011 July | Hoppy 330 · Hoppy Black · 55 Hoppy revival label starts. |
| 2011 Auguest | Recovery label of all 7 kinds of local beer starts. |
| 2011 October | invites Dr. Udo Katain, an authority on brewing science in Germany and a brewing engineer, for technical guidance. |
| 2011 December 22nd | Nippon Broadcasting "HOPPY HAPPY BAR" broadcasting toppes 1,500 times. |
2013〜2017
| 2013 March | obtaines a perpetual license for low-malt beer. |
|---|---|
| 2013 May | 55 Hoppy wins the Silver Award at the 52nd Monde Selection "Beer, Water and Soft drinks Section". |
| 2013 June | Releases Hoppy 65th Anniversary Label. |
| 2013 July | Hoppy's 65th anniversary project starts. Holds a memorial event in New York. |
| 2014 July | Revises the founding year in 1905, when Ishiwatari Hide foundes the candy store "Ishiwatari Gorokichi Shoten". |
| 2015 March | Reaches its 110th anniversary. |
| 2016 January | Launches Hoppy Calendar Project "HOPPY ART LAND" from New York. |
| 2016 February | Hoppy wins the Food Hit Award "Long Celler Special Award" (hosted by Japan Food Newspaper). |
| 2016 September | Hoppy wins the Good Design Long Life Design Award. |
| 2017 February | Renewal Hoppy and Black Hoppy returnable bottles. |
| 2017 May | Akasaka beer wins Pilsen Munich Lubinrot Monde Selection Gold Award. |
| 2017 September | Nippon Broadcasting "Hoppy HAPPY BAR of the signboard girl Hoppy Mina" broadcasts 3,000 times. |