Hoppy

JP

Language

JP
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BEER SERIES

HOPPY BEER STORY

In 1994, a divine wind blew on Hoppy Beverage in the form of an amendment to the Liquor Tax Act. This revision reduced the minimum annual manufacturing amount that had been set at 200 kiloliters to 60 kiloliters. “Making beer embodies man’s adventurous spirit.” This dream that founder Hide continued to carry was finally realized by current chairman Koichi Ishiwatari. In 1995, the company became the fifth in Japan to obtain a craft beer brewing license. On July 7th of that same year, it changed its name from Kokuka Beverage Company to Hoppy Beverage Co., Ltd. Ever the businessman, Koichi chose this day because of its fortuitous aligning of 7’s. Renewing its determination and resolution as a general beverage manufacturer, Hoppy took advantage of its over half a century of experience making HOPPY to begin to brew and sell AKASAKA BEER and JINDAIJI BEER. It received acclaim for its high quality and consistent flavor, and in 1999 it acquired a permanent license. Going forward, Hoppy Beverage will continue to work towards developing unique craft beer by utilizing the original brewing capability it has cultivated via HOPPY.

AKASAKA BEER

The founder’s father, Gorokichi Ishiwatari, came to Akasaka from Chiba Prefecture around 1890. Hoppy Beverage was born and developed in Akasaka for this reason. In 1910, Hide began his carbonated beverage manufacturing and sales company Shusuisha in what is now Akasaka 6-chome. The manufacturing plant was in Akasaka until 1970’s construction of a new facility in Chofu, and the current headquarters is in Akasaka 2-chome. AKASAKA BEER was brought to life in tribute to Akasaka, the hometown where Hoppy Beverage was founded.

AKASAKA BEER
PILSEN

A bottom fermentation lager-type beer produced in the style of a German pilsner. This beverage is fine-grained, smooth foam, refreshing, fruity and with sweet aroma. Its ingredients include specially selected German malt and aroma hops made in Hallertau, Germany. While coming off as strong flavored with 6% alcohol finish, It retains a light mouthfeel that testifies to the brewmaster’s skill as a craftsman.

Content
330ml
Ingredients
Malt,hops
Alcohol
6％
Table of Ingredients

AKASAKA BEER
MUNCHEN

A dark beer created by bottom fermentation. The use of varieties of renown German malts gives depth of flavor, aroma, and bitterness. Alcohol content has been kept at 4.5％, making this an easy to drink dark beer. Considered a signature flavor owed to Hoppy Beverage’s craftmanship and technology.

Content
330ml
Ingredients
Malt,hops
Alcohol
4.5％
Table of Ingredients

AKASAKA BEER
RUBINROT

Ruby-colored 'beer' made with natural pigments from the purple sweet potato. It is characterized by a light mouthfeel and a subtle sweetness similar to sparkling wine or champagne. The potato contains a component called anthocyanin that suppresses the activity of active oxygen harmful to the body, and is said to promote liver health. The long-held dream of current chairman Koichi was to create a “red” beer in devotion to Akasaka (the Japanese character “aka” means “red”). Any color can be made with food coloring, but Koichi valued the founder’s principle of “genuine taste made from real ingredients.” After refusing to compromise and spending many years looking for raw materials, he found the purple sweet potato. In German “rubinrot” means “crimson ruby,” and rubies are said to possess the strong power to make any dream come true.

Content
330ml
Ingredients
Malt, hops, purple sweet potato, flavoring
Alcohol
5.5％
Table of Ingredients

JINDAIJI BEER

The Buddhist temple Jindaiji close to the Chofu factory still retains the look of Musashino, and it is a tourist spot surrounded by lush greenery. The source of the temple’s name is the water god Jinja Daio, and the crystal-clear spring water in the area is famous. When second generation chairman Koichi who launched the craft beer business started its development, he had European beer’s well-known association with monasteries in mind. He figured that in the case of Japanese beer it would be temples instead, and paid a visit to Jindaiji. The temple cooperated in lending its name to JINDAIJI BEER, which is brewed with famous spring water from the Okuchichibu Mountains. You can try it at the souvenir shops and soba restaurants by Jindaiji’s temple gate.

JINDAIJI BEER
PILSEN

Characterized by its refreshing mouthfeel and robustness, but also mild due to being thoroughly aged at a low temperature. It is brewed with famous spring water from the Okuchichibu Mountains that is the same as the water at Jindaiji, home of the water god. In connection with the barley’s aroma, the yeast’s gentle scent, the water’s tastiness and lushly green Jindaiji’s features, this product of great pride has been solidly packed with nature’s deliciousness.

Content
330ml
Ingredients
Malt, hops
Alcohol
6％
Table of Ingredients

JINDAIJI BEER
MUNCHEN

Known for the exquisite balance of its fragrant aroma and bracing bitterness. Using an original recipe that blends pale malt, caramel malt and roasted malt to suit the Japanese palate, it is brewed using abundant amounts of the world’s best aroma hops. Reflecting the brewmaster’s skilled craftsmanship, this easy to drink black beer pairs exceptionally well with meals.

Content
330ml
Ingredients
Malt, hops, purple sweet potato, flavor
Alcohol
4.5％
Table of Ingredients

CHOFU BEER

A blond colored, deeply flavored beer with yeast retained in bottling to promote healty digestion. The beer enjoys a strong and loyal following in Tama region that includes Chofu where its brewing factory is located. All its calligraphic labels are designed and written by the successive mayors of Chofu.

CHOFU BEER

Fruity and flavorful beer made via bottom fermentation process with natural water from Okuchichibu Mountains. It is thoroughly matured and aged at a low temperature, and contains yeast that is said to promote healthy digestion. All its calligraphic labels are designed and written by the successive mayors of Chofu.

Content
330ml
Ingredients
Malt,hops
Alcohol
6％
Table of Ingredients

NIHONBASHI BEER

A beer made via bottom fermentation process that is celebrated for its bitterness from aromatic German hops and the flavor of high-quality malt. While initially developed in limited production only to wholesalers in Nihonbashi area, the desire for it to become "the beer to represent Tokyo" eventually led to entry to mass market where it gained popularity in conjunction with the redevelopment of Nihonbashi.

NIHONBASHI
BEER

Beer with balanced with bitterness from aromatic German hops and fruity flavor from high-quality malt. A popular souvenir from Tokyo for smooth and refreshing taste.

Content
330ml
Ingredients
Malt,hops
Alcohol
6％
Table of Ingredients

Table of Ingredients

Product Alcohol (%) Calories (kcal) Protein (g) Fat (g) Sugars (g)
AKASAKA BEER PILSEN 6.0% 47 0.6 Less than 0.1 3.9
AKASAKA BEER MUNCHEN 4.5% 39 0.4 Less than 0.1 3.0
AKASAKA BEER RUBINROT 5.5% 57 0.4 Less than 0.1 6.9
NIHONBASHI BEER 6.0% 47 0.6 Less than 0.1 3.9
JINDAIJI BEER PILSEN 6.0% 47 0.6 Less than 0.1 3.9
JINDAIJI BEER MUNCHEN 4.5% 39 0.4 Less than 0.1 3.0
CHOFU BEER 6.0% 47 0.6 Less than 0.1 3.9
  • *Numbers are per 100 ml.
  • *In accordance with the nutritional labeling standards set by the Consumer Affairs Agency, calories or nutritional components might be labeled as zero in the following cases:Calories: 5 kcal/100 ml; Protein: 0.5 g/100 ml; Fat: 0.5 g/100 ml; Sugars: 0.5 g/100 ml; Total Carbohydrate: 0.5 g/100 ml; Sodium: 5 mg/100 ml